Digital Marketing: Business Models, Processes and Technologies IIM Ahmedabad

Programme Overview

Digital Marketing has become an integral part of any business, helping brands to identify and reach their target segment of customers. With an increasing number of consumers using internet connected devices, digital marketing is allowing companies to reach, engage and convert them easily and effectively. There is a massive demand for expertise for developing digital offerings, digital enhanced services and building business strengths using digital and social media campaigns. This programme is positioned for mid- and senior level executives/entrepreneurs who are managing business KPIs by guiding targeting campaigns in the digital marketing domain. The programme will provide participants a detailed learning experience to acquire understanding which will help them to take crucial decisions related to development and evaluation of digital strategies. It will also help them understand how to integrate the multiple functions of digital marketing and use them to modify the marketing mix. Attending this programme will help them fast-track their career in marketing in the current context.

Programme Highlights

Certificate of Completion from IIMA

Learn from Eminent IIM faculty and Industry Experts

Rigorous Pedagogy by IIMA Faculty

2 Campus Modules of 3 Days each at IIMA Campus

Rich Peer Group Networking and Learning

Case-Based Learning

Learning Outcomes

Understand the principles of developing digital marketing strategies
Manage customer digital journeys and design appropriate offerings
Optimise digital and social media advertising strategies
Analyse data gathered from digital campaigns for actionable insights
Manage new-age technologies for future business growth

Pedagogical Methodology

Case-based learning with real-world business scenarios

Expert-led, interactive lectures

Hands-on group exercises and applied projects

Participant presentations and peer learning

Programme Content

Optimizing Organic Digital Marketing campaigns

Managing Customer Behaviour in digital domain

Online Business Models, Advertising and Experimentation

Social Media Campaigns, Influencer marketing and Analytics

New technologies and digital marketing

Digital Analytics

Omnichannel Marketing Integration

Marketing Technology

Generative AI in Digital Marketing

Who Should Attend

Senior and mid-career professionals, including General Managers, Vice Presidents, and Senior Vice Presidents, involved in crafting their organisation’s marketing strategy.
Traditional marketing or corporate communications professionals seeking to enhance their digital marketing skills or transition into the digital marketing domain.
Senior executives currently working in marketing or those looking to transition into digital marketing.

Admission Process

Fee Structure

Application Fee

INR 2,000 + GST
(Non-refundable)

Programme Fees

INR 3,50,000 + GST*

Instalment Pattern

Instalment

Amount

First Instalment

INR 1,75,000 + GST*
(as per the offer letter)

Final Instalment

INR 1,75,000 + GST*
(by July 10, 2026)

*GST (currently 18%) will be charged extra.

Learn from the Best

Prof. Sanjay Verma

Associate Professor of Information Systems, IIMA

Prof. Rajat Sharma

Associate Professor of Marketing, IIMA

Hear from the Participants

"Nearly a decade after my earlier executive programme, I was looking for a way to upskill in the ever-evolving world of marketing. That’s when I discovered IIM Ahmedabad’s Digital Marketing: Business Models, Processes and Technologies programme. From insightful case studies to cutting-edge digital strategies, each module reshaped how I approach marketing. Seamlessly supported by Jaro Education, the programme didn’t just teach me; it transformed my perspective, broadened my network, and gave me the confidence to lead and even aspire to entrepreneurship."

- Ms. Rohini Midha
Senior Manager - Learning Wings Education Systems

Learners Speak

Jiten Jain

Senior Manager – Consulting Cognizant
ePGD-ABA Class of 2021

★ ★ ★ ★ ★

“I always knew that this was going to be a rigorous course and it really lived up to the expectation. Even with all external challenges and so much uncertainty, IIMA made sure that the quality of course content, delivery and rigour lives up to IIMA brand. I never felt missing the classroom experience, even though classes were running in D2D (Direct to Devive) mode. This course is an amalgamation of foundational statistics, data analytics techniques and business applications. I really learned ‘WHY’ and ‘HOW’ part of business analytics rather than just knowing ‘WHAT’ technique to apply. This course has all the elements to make a great business professional out of you, who knows how to employ data to make right decisions.”

*Source: IIMA website

Sayantan Chaudhuri

Data Scientist, UnitedHealth Group Gurgoan
ePGD-ABA Class of 2021

★ ★ ★ ★ ★

“Like other long-duration academic programmes of IIMA, the ePGD-ABA unequivocally stands out for its rigour, quality, and closely monitored by the in-house faculty of the institute has elevated the quality of the programme to a truly world-class level. In every course, besides hands-on application/implementation, a very strong emphasis was laid on an in-depth understanding of the theoretical/mathematical subtleties underpinning the models & algorithms. This was further supplemented by rich in-class discussion & presentation. In nutshell, the last 16 months for me, had been a transformational academic experience, which I believe, not only will give a strong impetus to my future career progressions but also will shape my contributions in this field.”

*Source: IIMA website

Aiswarya Anand S.

Business Analyst, Cisco Systems
ePGD-ABA Class of 2021

★ ★ ★ ★ ★

“I chose to do the ePGD-ABA programme at that point in my career when I needed to develop the right mind set and skills to be an exceptional Analytics Professionals, and the programme precisely helped me achieve that. The course design makes it much easier to connect the dots as the programme progresses. It has helped me in gradually applying these ideas at work alongside the programme. My biggest takeaway is developing a business problem-solving acumen through courses that discuss analytics use cases under various domains like finance, operations, marketing, strategy, and HR. It gave me the confidence that I can build solutions and products that tackle any real-life business problem.”

*Source: IIMA website

Kanika Gupta

Piping Stress Engineer, McDermott International Inc.
ePGD-ABA Class of 2021

★ ★ ★ ★ ★

“The ePGD-ABA programme has helped me build a broad perspective. The course content was quite exhaustive, covering all the aspects of business analytics. The programme instructors were superb, and they were very sensitive to the batch’s learning needs, given their diverse backgrounds, The live sessions were very interactive where queries were also answered. The assessments and assignments with midnight deadlines made the journey both challenging and exciting. I consider myself extremely fortunate to have been a part of IIM Ahmedabad’s pioneer batch of the Advanced Business Analytics programme.”

*Source: IIMA website

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